Alpha Brain: The Best Nootropic for Memory & Focus Or All Hype?

Alpha Brain: What is all the hype about? Does Alpha Brain deliver?

Alpha Brain has become one of the most widely recognized nootropic supplements on the market. We continued to receive messages from readers asking our opinion of the main 3 products relating to cognitive functioning and brain health. Alpha Brain has also become one of the most widely endorsed nootropic supplements, being heavily endorsed and supported by celebrities like Joe Rogan and Tim Ferris. 

Onnit is the company that created Alpha Brain. They now developed some additional nootropic brain supplements that I would individually try for 30-days to determine whether or not they worked as effectively as they claimed. I would try them all to determine whether Alpha Brain and the other nootropic supplements were worth your time and money. 

Products: Alpha Brain Memory & Focus / Alpha Brain Instant Formula/ Alpha Brain “New Mood”alpha brain instant

Prices: Alpha Brain Memory & Focus Formula – $29.71 – 30 ct. Bottle OR $67.97 – 90 ct. Bottle

Alpha Brain Instant – $50.96 – 30 ct. Packets   

Alpha Brain New Mood – $25.46 – 30 ct. Bottle OR $50.92 – 60 ct. Bottle

*Note – Additional Discount Prices apply to all supplement subscriptions

Exclusive Discount: Promo Code “GETONIT” for 10% OFF Entire Order

Shipping & Handling: FREE

Cheapest Place to Buy: onnit.com

Size of Container: 30 Capsules or 90 ct. Capsules of Alpha Brain Memory & Focus / 30 Instant Packets of Instant Alpha Brain / 30 Count or 60 ct. Bottle of New Mood 

Guarantee: 100% Money-Back Guarantee

My Rating: 4.7 out of 5


Alpha Brain Review

Alpha Brain helped put the nootropic brain supplement industry on the map in 2010. They were one of the first to truly commercialize the idea of cognitive enhancement and take it to the next level behind celebrity endorsements like Joe Rogan. They paved their way through early controversy over the nootropic brain supplement industry but still remain standing strong and innovating new products, today. 

The question remained:

Was Alpha Brain as effective as Onnit and Joe Rogan claimed it to be? Would it really help me focus better, improve my memory, concentration, attention, mood, motivation, and productivity? 

Here's the deal:

I first thought that Alpha Brain may have simply done a good job at marketing.

It was possible that they properly positioned themselves to the market but have a product that would only provide very subtle benefits if any at all. However, as time passed and I continued to read more positive reviews, I started thinking that the quality of their products may warrant some of the hype. It was at least worth testing and reviewing to find out the truth.

I continued to receive multiple e-mails from readers interested in our opinion of Alpha Brain. Finally, I decided to pull the trigger and find out what Alpha Brain and the folks over at Onnit were truly about. 

First, I chose to test and review Alpha Brain, since it was the most popular and well-known product. Next, I would try their new “Instant Alpha Brain” formula, which claims to be more potent and work more quickly.

What are these products designed to do?

Alpha Brain Memory & Focus Formula alpha brain review

Alpha Brain Memory & Focus formula was designed as a daily nootropic supplement. It was designed to improve overall focus and noticeably boost memory by directly stimulating neurotransmitters in the brain. Alpha Brain was also developed to improve daily brain function, attention, and increase acetylcholine levels in the brain to boost overall memory function. 

Supposedly, Alpha Brain noticeably improves your memory recall, such as names and places, focus on complex tasks, boost attention, motivation, mood, and improve your mental speed in response to stimuli. Alpha Brain is supposed to noticeably work from the first time you use it and be a much better alternative to your daily coffee routine. It was developed to produce a noticeable smooth, calm, and streamlined focus. Just as it says on the bottle, it is supposed to boost your overall memory and focus.

Alpha Brain Memory and Focus formulas are available in a 30 ct. bottle or a 90 ct. bottle.  


alpha brain instant

Alpha Brain Instant Formula 

Designed to more quickly help support memory, focus, attention, mood, motivation, productivity and overall processing speed. This is Onnit Lab's attempt to essentially deliver an enhanced mental performance in the fastest possible way by consuming 1-2 daily instant drink formulas. Onnit created the formula to mirror the effects of the original Alpha Brain supplement but with a more potent and faster delivery mechanism. 

The Alpha Brain Instant formula is designed to help optimize your overall mental performance without any of the stimulants. Through their own neuroscience testing and research, it has demonstrated the ability to help improve memory, focus, attention, mood, motivation, and processing speed. It is an on-the-go fuel supplement that you simply mix with purified water. 


I will get into the purpose of Alpha Brain New Mood in just a moment since it serves an entirely different purpose than Alpha Brain and Alpha Brain Instant. 

How Alpha Brain Original Memory & Focus and Alpha Brain Instant Work

I reviewed both the Alpha Brain capsules and Alpha Brain Instant delivery to determine how well they not only worked individually but to understand the differences between the two. 

Both Alpha Brain formulas consist of similar active nootropic ingredients to help not only enhance focus and boost overall memory but also improve attention, concentration, mood, motivation, productivity, reducing stress, eliminating brain fog and boosting overall cognitive functioning

The ingredients that comprise the Alpha Brain formulas work synergistically to help potentiate the effects of one another. 

So, what can be found in the Alpha Brain Focus & Memory and Instant formulas?

Alpha Brain Memory & Focus and Alpha Brain Instant Ingredientsalpha gpc brain power vitamins

  • Vitamin B6

While there is nothing ground-breaking here, Vitamin B6 is one of the essential brain vitamins. You will commonly find Vitamin B6 included in nootropic supplements similar to Alpha Brain. Vitamin B6 works synergistically with many nootropic supplements, helping to potentiate their overall effects. 


  • bacopa monnieri

    Alpha GPC:

Alpha GPC is commonly known as the best source of choline known for higher bioavailability than other choline sources. This helps cross the blood-brain barrier more easily supporting improvements to memory. Alpha GPC has been shown as an effective active choline source that can enhance cognition and carries a very safe user profile


  • Bacopa Monneiri:

Bacopa Monneiri has been used for centuries in Ayurvedic medicine. It is known as one of the best natural brain health supplements that can help improve memory and focus. It has also been shown to help reduce anxiety and combat some symptoms associated with depression. Studies have shown Bacopa to support focus and attention, as well as enhance overall braivinpocetine natural herbal supplementn communication


  • Vinpocetine:

Vinpocetine is another popular brain health supplement that carries a safe user profile. It has been shown to increase mental alertness with better circulation in the brain. Studies have also shown Vinpocetine can boost memory on its own. It also carries neuroprotective qualities and protects the brain from aging and helps prevent cognitive decline


  • Cat's Claw (AC-11):

AC-11 found in Alpha Brain is their own proprietary version of Cat's Claw. The herbal formula is known to help support environmentally related stress and anxiety. Cat's claw has shown to boost cognitive functioning in many studies and provides highly neuroprotective benefits to the brain. It also protects the brain from cognitive decline.

l-theanine alpha brain

  • Phosphatidylserine:

Known to help eliminate the physical reaction of the brain to stress. It is said to provide a chemical basis for great overall mental health. Phosphatidylserine has shown to improve memory, mental clarity, and an enhanced ability to form logical thinking and reasoning. It carries a very safe user profile and provides many cognitive benefits on its own. 


  • L-Theanine:

L-Theanine provides a number of cognitive benefits. It helps to reduce stress and enhance a calm state of focus. It also provides relaxation without inducing a drowsy effect. L-Theanine helps promote focus, concentration and improve overall mental clarity


  • Pterostilbene:

It has been shown to improve cholesterol and blood pressure. Known for supporting mood and reducing levels of stress and anxiety. It has strong antioxidant properties providing neuroprotective qualities to the brain. Pterostilbene provides a number of overall health benefits, as well. 

oat straw nootropic

  • L-Tyrosine:

L-tyrosine is known for improving mood and a calm sense of overall well-being. It helps to increase cognitive functioning during times when you are exposed to stress.l tyrosine alpha brain L-Tyrosine has also been shown to boost alertness and wakefulness while reducing stress and anxietyl tyrosine in alpha brain


  • Oat Straw:

This is a natural nootropic supplement is shown to relieve anxiety and stress levels. It has also been shown to increase mental performance and boost overall attention span. Oat Straw also works synergistically well with other nootropics to help potentiate their overall effects. 

Does Alpha Brain Work? Memory and Focus Formula

I started the Alpha Brain review by taking the original Memory and Focus capsules. This was to get a general feeling for what to expect from the supplement before diving into the instant formula.

One of the first real improvements that I noticed from Alpha Brain was an improvement to my short-term memory. I was finding myself actively working throughout the day, only needing to read spreadsheets and information once. I was recalling the information more naturally and easily.

The effects of the supplement hit me within the first hour of dosage. This could vary from person to person. 

The best way to describe the effects that I felt from Alpha Brain would be very well-balanced.

The unique blend helped to subtly but very noticeably increase mood and motivation and left me feeling more productive and motivated throughout the day. I felt things coming to me more easily and feeling far less stress than a typical day. 

Overall, it was clear that it was working. It is backed by real science and real research and you can feel it in the quality of the supplement. These were not simply ingredients slapped together without reason. Each ingredient seemed to play the role I expected as I found myself noticing the improvements. It felt different from other nootropic supplements I had tried in the past. I felt sharper throughout the day like I was on a sharp mental edge without any jitters or stress.

Alpha Brain Memory & Focus formula comes in two different sizes, 30 capsules, and 90 capsules. While 30 capsules will provide you with a general idea of how well Alpha Brain may work, you would be getting the biggest bang for your buck with the 90 capsule option. 

Alpha Brain Instant Formula Alpha Brain supplement

Now that I had a better expectation of how Alpha Brain would make me feel, I wanted to see what the difference would be with their new “Instant” formula. I was intrigued because I found myself wishing that I could feel the effects of the capsules a little more quickly.

Here's the deal:

The Alpha Brain Instant formula did not disappoint.

The effects that I felt from the instant formula occurred far more quickly than it had from the capsules. It was perfect for those days I wanted to get my brain rolling more quickly. Alpha Brain Instant was particularly helpful on the days that I needed to get my brain functioning at higher levels earlier in the day. It would be perfect for those early morning meetings and presentations. 

The biggest difference between the Alpha Brain original formula and the Alpha Brain Instant formula is how it is consumed. The powder is quickly dissolved into a liquid and hits the bloodstream more quickly. 

The more quickly my body was processing the supplement, the more quickly it crossed the blood-brain barrier and essentially “activated” the effects. However, both formulas were noticeably effective with a slightly stronger overall boost from the Instant formula. 

Forget about Energy Drinks

Forget about coffee or 5-hour energy to get an extra zip in the morning. Those things are good for the short-term but always leave me feeling a crash or riddled with anxiety. Plus, you need to keep drinking them and they often upset your stomach. 

Alpha Brain Instant provided the kick my brain needed without the jitters or crash. It helped me get going quickly and helped the benefits last throughout the day.

I have also noticed that I have been sleeping easier. Falling asleep is very difficult for someone like myself who struggles with ADHD. I found that during my time using both Alpha Brain formulas, I was able to sleep easier and better at night. 


Alpha Brain New Mood – Anti-Stress and Relaxation Nootropic Formula Alpha Brain New mood

The Alpha Brain New Mood formula was designed to relieve the stress of a long day or help erase the occasional daily stresses that we experience. It is supposed to help you unwind and help relieve stress and anxiety. New Mood will certainly help you relax and sleep easier but it is not a sleeping pill. It is truly a relaxation and stress relieving nootropic supplement.

What's Inside Alpha Brain's New Mood Formula?

Valerian Root Extract

This ingredient has been used for centuries to help reduce stress and anxiety, as well as promote overall relaxation

Chamomile Flower Extract

It is another widely used herb known for its calming properties. Chamomile tea is commonly drunk to promote rest, relaxation, and reduce overall stress

Lemon Balm Leaf Extract

Studies have shown lemon balm extract to be useful to the body in promoting and maintaining a positive mood. It works synergistically with Valerian root to help reduce the occasional mental stress

Jujubee Seed Extract

Originates from China but now more commonly used around the world to help reduce restlessness and promote overall relaxation and sleep

My Experience Using Alpha Brain's New Mood

New Mood was an excellent way to wind down at the end of the day. It really helped me feel relaxed and reduced any lingering stress that may have been hanging around. 

I would recommend taking New Mood a little later in the evening, closer to bedtime but it won't knock you out like a typical sleeping pill. Instead, it truly relaxes your mind and body. It definitely put me in enough of a relaxed and stress-free state that I was able to fall asleep a bit easier

Overall, the New Mood formula was the perfect alternative to a potentially dangerous or addictive prescription drug or glass of wine. Instead, New Mood took the edge off, helped me relax, and even helped me get a better night sleep. It is the perfect formula to make you feel relaxed at the end of a long day and it works synergistically with Alpha Brain to support focus, memory, and concentration, as well as overall well-being the next day.

New Mood is available in 30 capsules and 60 capsules. Most people find themselves taking New Mood as needed. 

The Bottom Line about Onnit and the Alpha Brain Supplements

The bottom line is that these three Onnit nootropic brain supplements work. 

If you are looking for a daily nootropic supplement that meets the needs of a variety of people, you may want to consider the Alpha Brain Memory and Focus formula. However, if you are looking for a nootropic supplement that delivers more instant gratification, you may want to check out the Alpha Brain Instant formula.

Either way, I would recommend trying New Mood as an excellent way to take away any stress and promote relaxation after a long day. All of Onnit's products are reasonably priced and worth the investment to find out. They are the pioneers of bringing nootropic supplements to the mainstream market. Meaning, the folks over at Onnit have proven that they truly know what they are doing for quite some time. The hype behind their high-quality nootropic supplements is real! 

Onnit products are comprised of particularly high-quality ingredients and backed by real science and research. All three products are also reasonably priced and the company offered excellent customer service. There is a reason that it stands tall amongst the competition and while it has probably taken Focus Here and Now too long to finally review it, we definitely give it two thumbs up! You can buy Alpha Brain Memory and Focus, Alpha Brain Instant, and/or New Mood, here and now for 10% OFF your entire order. 

Have you tried any of the products we reviewed today? What has your experience with nootropics and pre-formulated nootropic supplements been like so far? Feel free to ask any questions or make any comments, below. We would love to hear from you and your opinion of Onnit products.


Hey, I'm Howie and I am the Creator and passionate founder of Focus Here and Now! You should know that this site was developed BY someone who has struggled with ADHD FOR others struggling with ADHD, but it is really so much more... My hope is that my experiences, struggles and discoveries that have allowed me to effectively manage my disorder can help others going through the same struggles with ADHD symptoms. I continue to learn from so many of you and have developed a true passion for improving my ADHD, brain health and overall mental acuity! You will find the latest tips, tools, and resources about ADHD treatments, ADHD symptoms, ADHD facts, and so much more as we continue to grow together. However, Focus Here and Now has become so much more over the past year, as we have expanded to provide the latest news, views, and reviews about improving focus, concentration, cognitive function and overall brain health, as well as a comprehensive look into the world of nootropics and individual pre-formulated nootropic supplements, as well as the many benefits of brain foods! My goal is to help identify safer, healthier and more effective alternatives to prescription medications with potentially dangerous side effects. Focus Here and Now is truly for EVERYONE! This includes children and adults with ADHD and those simply looking to improve focus, memory, concentration, reduce stress and anxiety, mental acuity, cognitive function, boost brain power and overall brain health. Please never hesitate to reach out or comment. I look forward to getting to know you and hope you will benefit from the many great resources and people. So, focus here and now and...stay awhile! ;)

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