Brain Supplements: The Ugly Truth About the Nootropic Scams!
- Brain Supplements – Everything You Need to Know About Nootropic Brain Supplement Scams to Avoid!
- Do Brain Supplements Work?
- The Different Types” of Brain Supplements:
- Brain Supplements that DON'T Work
- We Revealed the TRUTH… and Some of Them Tried to Hack Our Site Because of it!
- Nootropic Brain Supplements Scams To Avoid!
- Do Brain Supplements Work? Are Nootropics Effective?
- Nootropics that Work
- 8 reviews of reputable nootropic brain supplements (no particular order):
- Want to Create Your Own Nootropic Stack?
Brain Supplements – Everything You Need to Know About Nootropic Brain Supplement Scams to Avoid!
Brain supplements are becoming more “mainstream.” However, there are many different types of brain supplements and they are not all created equal.
Personally, I could not have possibly been more skeptical when I started my journey into the world of nootropic brain supplements.
The whole idea that these so-called “smart drugs” could truly enhance a person's mental capabilities was utterly ludicrous to me.
I was also noticing some outlandish claims being made in certain advertisements, claiming they had created a real “Limitless Pill.”
However, as nootropic brain supplements continued to gain more attention, I continued to receive more emails from readers curious about whether or not they truly worked. Before I knew it, I found myself digging deeper into the world of these cognitive enhancers, which I would learn is more commonly referred to as “nootropics.”
Here's the deal:
Nootropics and “Smart Drugs” are actually quite different.
I would also learn that brain supplements were far more complex than I initially assumed. My experience would reveal the great, the pretty good, the bad, and the flat-out ugly nootropic brain supplements. This included brain supplements I concluded to be flat out scams.
Do Brain Supplements Work?
It was a question I assumed that I would have an answer to rather quickly.
I figured that it was probably a short-lived trend that I would not spend too much time writing about.
How interesting could the topic of brain supplements really be?
That was over 4 years ago…
The following is going to discuss the good, bad, and ugly when it comes to brain supplements. I am going to talk about the brain supplements you should avoid, as well as those that I have had a positive experience using.
However, please feel free to check our ever-growing and the constantly updated section of nootropic supplement reviews. Here, I share my personal experience using the latest nootropic brain supplements. I spend at least one month comprehensively testing and reviewing the most popular brain supplements. We try our best to keep up with all of the requests and test the supplements that are generating the most hype. As you will discover below, sometimes the result is nothing more than hype while others have pleasantly surprised me and my expectations.
There are many different types of nootropic brain supplements that fall into different categories.
The Different Types” of Brain Supplements:
Brain supplements seem to fall into different categories. While understanding the science behind nootropics may be a bit more complex, differentiating between the categories that brain supplements may fall into are rather simple.
1. “The Brain Supplement Scams” –
Brain supplements fall into a sub-category of products that are part of a larger industry. Meaning, it's still a business.
Unfortunately, not all companies conduct their businesses in an ethical fashion. The harsh reality is that in an emerging market that requires a lot of education for new consumers, even a few bad eggs can be detrimental to the entire industry.
Those taking advantage of the brain supplement industry view nootropics as nothing more than a “hip trend” that presents an opportunity to make a quick buck. I have tested a lot of different nootropic brain supplements. Unfortunately, I have experienced some of these scams first-hand. While my experience may have been unpleasant, at very least I could inform readers like you about the products they should avoid.
The majority of these company's efforts are focused on deceptive marketing strategies as opposed to the actual quality of the product or satisfaction of their customers. It is will always be my mission one to provide honest, unbiased reviews about all of the different nootropic supplements I have used. And it is just as important for me to inform you about the brain supplement scams you want to avoid, as it is to tell you about the winners I have discovered along the way.
2. “The 5th Place Trophies” of Brain Supplements –
Brain supplements that fall into this category usually have positive intentions, but may find themselves imitating more than actually innovating.
In most cases, it appears that they believe in the concept of nootropics and have every intention to create a product that can deliver cognitive benefits to their customers. However, we find that the majority will fall short on being truly innovative. Many companies that fall into this category provide some subtle and minimal cognitive benefit to the consumer. They usually didn't spend enough money or time on the neuroscience research required to develop a higher quality product.
However, on occasion, we find that one of the “average” manages to create a successful product in terms of sales. I should mention that these “average” products are not necessarily poor products. They just don't have that “wow” factor. However, I have found that a subtle cognitive boost meets the needs of some people. Therefore, I wouldn't necessarily count these out altogether. It depends on your specific cognitive needs and goals.
The Middle-of-the-road Brain Supplements
Many times, they may not be considered “top tier” in terms of delivering that “wow factor,” but behind strong marketing and a product that provides enough of a noticeable difference, they are able to achieve success.
A perfect example is a brain supplement that has been around for quite some time called, Focus Factor. It's essentially a multi-vitamin with a few additional components geared at improving brain health. While it may not deliver cognitive enhancement that I would consider significant, it provides a subtle, slightly noticeable mental boost. I don't consider it a scam but I don't consider it to be anything special either. Most of our readers are looking for something more noticeably effective.
Behind a massive marketing budget, Focus Factor was not only able to produce some late nite infomercials but eventually got shelf space in a few popular retailers. This helped to significantly boost their overall brand recognition. However, they are what I would consider a middle of the road brain supplement.
The bottom line is that there are better and more effective brain supplements on the market that can produce better cognitive enhancement.
With that being said, the majority in this category will go home with a pretty blue 5th place ribbon. I give them credit for trying but I also believe there are better places to spend your money to improve overall cognitive functioning and brain health.
3. The Brain Supplement Game Changers –
This category is reserved for the very best nootropic brain supplements that yield the highest quality. However, even more, impressive are the brain supplements that earned their way into this category due to creative innovations that are making a real difference in people's lives. The game changers have a dedicated neuroscience team to conduct real research to create a high-quality product. These are the nootropic brain supplements that significantly improve focus, attention, concentration, mood, motivation, memory, reduce stress and anxiety, boost productivity, brain health, and overall cognitive functioning.
The good news is that some of these supplements are getting even better as more research continues. We recently reviewed one of the most premium brain supplement products I have tried to date. And we continue to receive rave reviews from those that have taken our recommendation.
These are companies fueled by a passion that drives the neuroscientific research, time, money and effort necessary to create the ideal nootropic brain health supplements that will make a significant impact that helps others. They will help move the entire industry forward in a positive direction.
The Nootropic Brain Supplements that Work
We also have discovered nootropics that work and that we discuss in our past nootropic supplement reviews. My goal is to provide readers like you with insight about our experiences to provide better guidance and understanding about what brain supplements can do for you.
Corpina.com has been another excellent resource for various levels of brain supplements. They have personally mentioned us as one of the most reliable resources for nootropic supplement reviews and information. Corpina valued our opinion specifically about the best nootropics for memory on the market.
But here's the kicker:
Let's Talk about the Brain Supplement Scams
My motivation today is not to talk about the “Game changers” or the “5th Place ribbons.” I will mention a few but I want you to know about the brain supplement companies that can give the whole industry a bad name. These are the companies more interested in your money than your satisfaction. I have experienced them first-hand and today, I will reveal the truth behind my experiences using them.
In the past, I have conducted comprehensive reviews about the nootropic brain supplements that fall into one of the categories mentioned above.
I have always been fair, honest, unbiased, firm, and specific in our reviews. While some of those products may have been more close to earning a 7th or 8th place ribbon, they were still mostly respectable enough to reveal positive intentions.
Today is different.
The gloves come off and we talk about the “bad eggs.” The supplements that are not only worthless but giving the entire industry a bad name.
Some brain supplements don't work. The companies and their products deserve to be exposed. I am a firm believer that the right nootropics can work because I have experienced it first-hand. However, the brain supplement scams upset me because I feel they hinder the industry from excelling in creating innovative and effective new brain supplements.
Brain Supplements that DON'T Work
We Revealed the TRUTH… and Some of Them Tried to Hack Our Site Because of it!
Some of the companies we mention below were not happy with our negative reviews. There were a couple that went as far as trying to hack our site. However, nothing was going to keep me from exposing the truth.
Just in case you were wondering, there are no “genius pills.” I hate to be the bearer of bad news, but there are brain supplement companies out there who are trying to convince people otherwise. I am sure you have seen the ads making ridiculous claims that their brain pills can boost your cognitive function like Bradley Cooper in the movie, “Limitless.”
SPOILER ALERT ABOUT BEING “LIMITLESS”: There is no true “limitless pill.”
I have spent the greater part of the past 4+ years testing and reviewing tons of different nootropic brain supplements. While I have been pleasantly surprised to come across some of the best brain supplements, I have also experienced my fair share of the worst. I fear that this list will grow as the industry continues to gain popularity.
Here's the deal:
Some Brain Supplements are Better than Others
We have shared a lot of information with you over the past year outlining my experiences with some of the top nootropics I have tested. Some were better than others, but some also served some type of benefit that I felt could help our readers.
We even talked about our top 10 best brain supplements that we have reviewed over the past 4+ years.
You might be wondering:
What about all of the nootropics I tested in between that time? I had contemplated whether or not they were even worth mentioning. However, the same way I want you to learn about the best brain supplements, I also want to make sure you are protected from the worst.
These are the brain supplement scams that you should avoid at all costs.
Nootropic Brain Supplements Scams To Avoid!
1. eVo Brain Supplement (Now called, Geniux) –
You may have seen their ridiculous ads running on Facebook, Google and just about everywhere else. These guys are the worst of the worst.
This is what gives nootropics a bad name and damages the industry. The product was fueled by absurd claims and dishonest marketing. However, their persuasive ad copy had people buying it. I believe their claims became so ridiculous that they actually got themselves banned from Facebook advertising. This may have been their primary motivation to change the entire brand and look of the company.
Here's the deal:
eVo, Now Geniux, Make Tons of False Claims
Evo did not just market themselves as a brain supplement that could improve certain areas of cognitive functioning.
Instead, they used misleading claims and images, including a deceptive plug that tried to connect their product to the fictional NZT-48, which was the name of the “smart drug” in the movie, “Limitless.” They claimed to have literally created “genius pills.”
Not only does the product not deliver the results that they claim, but they actually went as far as to blatantly lie, attempting to boost their credibility. They claimed to have been featured on major networks and publications that include, CNN Health, NBC, The Daily News, New York Times, Chicago Tribune, amongst others.
They have never provided one link or any other kind of proof to support the claims that they were actually featured by any of the networks mentioned. That is because they never were mentioned.
A little research revealed that they were flat out lying!
This company is built on lies and essentially, they have randomly thrown together some vitamins and bee pollen with little to no research behind it. They followed this up by making outrageous and deceptive claims about the results that you can expect from taking the product regularly.
Reviews from their customers have been horrendous and many of them have had massive trouble getting a refund.
It gets worse:
The Money-Back Guarantee from Geniux is Also a Lie
They also seem to pride themselves on their “money-back guarantee.”
Good luck! I tried to contact them for a refund with no success and apparently, I am not the only one.
This was probably more motivation behind having to change the name of the company and packaging of the product.
Quite simply, they needed to “start over” again.
Unfortunately, they are playing the same dishonest tricks and selling the same crappy product. The only difference is they are now called Geniux.
Keep an eye out for the eVo brain pill now being marketed as, Geniux. I wouldn't trust ANY positive eVo brain pill reviews OR any positive Geniux reviews. I don't believe that the product even carries a safe profile. They provided no benefit for me and I am confident you would experience the same negative results.
Geniux has an agenda that does not include providing people with honest information about their product. Our Geniux review is honest and it is intended to protect not only YOU but the entire industry.
Geniux is one of the brain supplements that set the entire industry back. One person's experience with Geniux can turn into a negative perception of all brain supplements, which is a shame because there are brain supplements that work well. Don't let it discourage you from the idea that nootropics can work. I have personally had many positive experiences but unfortunately, companies like Geniux also exist.
They should be avoided at all costs.
The latest brain supplement to fall into a very similar category as eVo and Geniux are called Alpha ZXT.
You may have read some Alpha ZXT reviews or have seen other websites claiming that Dr. Oz recommended it as a “trusted” nootropic supplement on his show.
This is completely false and immediately destroyed the credibility of the product for me.
Dr. Oz never makes any kind of mention, let alone recommends Alpha ZXT at any time, which you can see in the episode they are referring to where he discusses the dangers of Adderall abuse.
Once again, it gets worse:
Alpha ZXT Makes False Claims
Not only does Alpha ZXT make false claims about the praise the product received from Dr. Oz, but they also claim to be endorsed by other major celebrities that include, Denzel Washington, James Cameron, and Tiger Woods.
These are not just a “spin” on a quote that they made about the Alpha ZXT supplement. They are also not quotes that were simply taken out of context. These are completely made up testimonials from a company that I am certain is headed down the same path as Geniux. None of these celebrities have used or endorsed Alpha ZXT at any time.
They are simply trying to make as much money as possible before they are forced to either cease and desist or change the name and packaging of their product altogether.
Alpha ZXT Gets Worse
As if matters weren't bad enough, they also have inundated their own sales page with completely fake testimonials from “happy customers.”
I tried to leave a comment myself, but no surprise that all of the sudden, they are no longer accepting new comments. These companies are not only having a negative effect on the customers they are ripping off but to the credibility of all brain health supplements.
Alpha ZXT, like the eVo or Geniux supplement (horrible name, btw), are products that should be avoided. If their marketing is filled with nothing but lies, who knows what they are lying about when it comes to the actual ingredients and quality of ingredients inside their products.
My experience using Alpha ZXT was extremely negative. I didn't even complete the testing phase because I didn't trust the quality of the ingredients and experienced some strange side effects from using it.
Avoid Alpha ZXT! Better options definitely exist!
3. Addium –
Addium is yet another brain supplement that has relied on dishonest and misleading marketing practices to promote their product.
They went as far as to copy and paste a tweet from the popular smart drug movie, “Limitless” to their fake Addium review site. This was to deceive readers into believing that the tweet was a “thank you” to Addium for being the inspiration behind the idea for the movie. I don't even think Addium came out before the movie was released.
The website simply removed the background image of Bradley Cooper and pasted the tweet by itself in the middle of a review for Addium without giving it a second thought.
Yes, Addium gets worse:
Many of the Addium reviews were just as deceptive. Fake “press releases” would trick people into believing the product was written up and featured on major networks like CNN. **Notice the website address says, instantcnn!
Unfortunately, the Addium supplement is NOT the only product I have seen marketed in this deceptive manner. Check out the image below!
Be Aware! The Addium nootropic supplement and Addium “reviews” are plagued with completely fake, made-up news stories and false advertising. They have gotten so bad lately with their Facebook, Twitter and Website ads, I actually would put them a notch above Geniux for their sliminess. Some are very convincing and seem very legitimate. I assure you they are not.
For example, this FAKE Addium “News Story” with completely bogus references you see below. They have never been mentioned by any of these publications and the only reason you may have ever seen them mentioned is if one of those publications or networks give coverage to the Addium scam.
Addium Was Late to the Party
Since the makers of Addium were a little late to the game in a growing market for brain supplements, they decided to virtually take their product label and slap it right on top of existing products and websites that were reputable in the marketplace.
I only know this because while researching Addium, I noticed that they had virtually copied the exact same model and website design of a nootropic supplement that I had reviewed earlier in the year.
Optimind is pretty much the opposite of Addium and has always been popular with many of our readers because they let you try it for free and decide whether or not it works before you commit to purchasing.
I guess the folks over at OptiMind and the other brain supplements they have tried to emulate should be flattered. The bottom line is you should stay away from these fly-by-night brain supplement companies that use deceptive marketing. Most positive Addium reviews are also fake from publishers who have never even tried the product.
My experience with Addium was similar to the others. I couldn't even get through a full 30-day usage. It was just useless and I didn't trust the company or the overall quality of their product.
Do Brain Supplements Work? Are Nootropics Effective?
Deceptive marketing and false advertising like the products mentioned above also make it more difficult to determine which brain supplements can be trusted.
I don't blame you because I felt the exact same way. Unfortunately, I can't say that the products I mention above are the only products that practice this type of dishonest marketing and/or produce extremely low-quality products.
Some of the other nootropic brain supplements that I have tested and reviewed that either “bent the truth” or fell far short of their claims also included:
The Problem with Nerium EHT
I can't imagine how much incorrect information and pushy sales people are going to start promoting Nerium EHT. While I haven't yet tested this supplement yet, I don't trust any company that runs a pyramid scheme. Therefore, I would stay far away from this one. If I receive enough interest, I would be happy to personally test and provide an unbiased review of their product.
Be really careful if you are searching for certain brain supplements on sites like Amazon. I have tested many of the products that have been getting “unbelievable” reviews and now I know why they were so unbelievable.
Many of the reviews of subpar products are fabricated or written by close “friends” of the company. Some of them are even paid to write positive reviews. This does not apply to all of them, but more than a few very sub-par brain supplements have somehow received rave reviews.
Nootropics that Work
The good news is that there are high-quality brain supplements and nootropics that can absolutely help improve focus, attention, memory, learning capabilities, mental acuity, overall cognitive functioning, and brain health.
I have been fortunate and relieved to come across some brain supplements that provide significant and noticeable cognitive benefits.
Reviewing Nootropic Brain Supplements at Focus Here and Now
I take a lot of time and care when testing and reviewing nootropic brain supplements to provide you with the most accurate account of my experiences.
We have done everything in our power to provide the readers of Focus Here and Now with exclusive offers and free trials for each and every one of the supplements that we recommend. I truly want to show people that it is still possible to find real, unbiased and honest reviews for supplements.
Our Brain and Body Chemistry is Different
I know that each and every person is different and has a different brain and body chemistry. My positive or negative experience may not be the same for someone else. Therefore, if someone is going to take my recommendation, I want to help minimize their risk as much as possible and save them as much money as possible to allow them the opportunity to try it out and decide for themselves.
I am confident that nootropics work. We have experienced the benefits that high-quality nootropic supplements can produce.
This is not only based on my experience but the experience and feedback that I have received from many of you. It is also based on the past 4+ years of research that I have done. I have discovered more than 40 years of research that has gone into testing nootropic ingredients in the neuroscience community.
The bottom line is that I understand the skepticism.
Why I was skeptical about brain supplements
I was about as skeptical because of some of the dramatic and sometimes false or exaggerated claims made about some of the lower quality brain supplements. There is a lot of misinformation and misunderstandings about the expectations people should have when taking nootropic brain supplements.
They are not magic pills that will turn you into a genius like we saw in the popular movie, “Limitless.” However, many nootropic ingredients have been scientifically proven to improve various areas of cognitive function.
The Benefits of Brain Supplements that work
I have personally experienced improvements in focus, attention, working memory, concentration, reduced stress, learning capabilities, mental acuity, overall cognitive functioning, and brain health from high-quality nootropic stacks.
Did you know that caffeine is a nootropic?
It is one of the most widely used nootropics in the world. However, most people don't realize that one of the most effective ways to truly benefit from caffeine is to supplement it with L-theanine, commonly found in green tea.
Essentially, this combination provides a longer lasting energy while the l-theanine reduces stress and takes away that jittery feeling that we often experience from caffeine alone. This very simple nootropic stack is more effective and safer than your common cup of coffee and much easier on the stomach.
Here's the deal:
The following are some of the reputable nootropics and other brain supplements that I have thoroughly tested and reviewed.
Not all of them were perfect and again, each and every person is different, but each of these supplements provided noticeable benefits in one way or another. I have yet to speak to anyone who said they felt no effects at all.
Extensive Nootropic Supplement Research
The good news is that through extensive testing and research, we have also learned that not all brain supplements are scams. There are more reputable companies that exist and help people in a number of different ways. Therefore, we have gone out of our way to convince many of these companies to put their money where their mouth is and provide our readers with exclusive free trials of the products to test how well they work.
8 reviews of reputable nootropic brain supplements (no particular order):
First and foremost, be sure to visit our nootropic supplement reviews. We are constantly updating the page with honest, unbiased, and comprehensive reviews about the most popular brain supplements on the market, today. There are additional great nootropic supplement stacks, as well as more brain supplement scams that we speak about there and you want to be informed about.
Whenever we find a brain supplement that we feel provides exceptional quality and cognitive benefits, we go out of our way to try to negotiate the best discounts and/or free trial offers for you. You will also frequently find contests that we run to give you the opportunity to win a free bottle of one of the better nootropic brain supplements we have reviewed in the past. New contests are initiated nearly every single month so be sure to keep an eye out for them or sign up for our mailing list to be the first to be informed about them!
1. OptiMind Review –
Provides a 2-week Free Trial, including Free Shipping and Handling to allow you to decide if it is right for you. OptiMind has continued to gain popularity and the inspiration behind its development came from the CEO of the company who lost his best friend to Adderall abuse and wanted to create something safer and more effective for college students as an alternative to Adderall. Is Optimind a more safe and effective smart drug for college students?
2. truBrain Review –
The first nootropic drink of its kind. They also have a formula designated strictly for capsules. Our research shows that truBrain was truly developed and researched by a team of neuroscience professionals. However, would the high cost of this high-end nootropic brain supplement be justified? Check out our truBrain review of their recently updated and enhanced new formula. TruBrain uses some of the most powerful and potent nootropic ingredients in the industry, today!
3. CILTEP Review –
CILTEP may not be an everyday brain supplement, but it is said to complement other nootropic stacks very well and is very fast-acting. They also have a new “Brain Food” product that I am currently testing that claims to increase dopamine levels. Are the endorsements from the World Series of Poker Champ justified?
The creators of CILTEP started a brand new company that is primarily geared to achieve optimal cognitive enhancement.
We just finished a full 1-month test and comprehensive review of both of the first two products they have developed. Nexus and Mitogen from Axon Labs, certainly contain some of the most potent and powerful nootropic brain supplements on the market.
Did it live up to our incredibly high expectations?
5. Green Guru Nutrition – The all-natural nootropic supplements
Check out the both of the natural nootropics from Green Guru Nutrition. You can find both brand new nootropics that the company has released and continue to receive rave reviews about.
Both Mind HD and CrossEnergizer are two of the most effective natural nootropics on the market, today. They use 100% all-natural organic ingredients behind a formula created by a dedicated neuroscience team that delivers excellent results.
I recently reviewed a different kind of nootropic supplement. This supplement is specifically geared at improving the overall quality of sleep.
This new supplement from Alternascript, the same company that created the popular supplement, OptiMind, has developed a product that claims to not only improve the ability to naturally fall asleep but also allows you to wake up feeling more refreshed.
Read the RestUp supplement review, but not only will you find out how well it works, but I was able to exclusively arrange the opportunity for you to try it out for FREE and Focus Here and Now is the ONLY place that you can get it free, here and now!
7. Alpha Brain Review –
Alpha Brain is one of the most popular nootropic brain supplements on the market. They are known for high-quality ingredients and have been around since the brain supplement craze started. We finally got around to review Alpha Brain and convinced them to exclusively allow our readers to try Alpha Brain's “New Mood” for FREE. Not only can you try the new Alpha Brain Instant, which is said to work more quickly and efficiently but you can now also try their new stress and anti-anxiety formula. The product is called “New Mood” and is designed to be taken in the evening to wind down stress and anxiety.
Again, the above brain supplements are only a small sample that we have had a good experience using. Your best bet to constantly stay up to date is to visit the nootropic supplement reviews page. That is where you will find all of the latest reviews of the good, bad, and ugly brain supplements on the market, today.
Want to Create Your Own Nootropic Stack?
We provide the highest-quality nootropic supplements you will find anywhere, online. More than a year of research, testing and rejections went into the process before we finally found a supplier that could allow us to give our readers the highest-quality, GMP certified, safely encapsulated nootropics for accurate supplement dosages!
Check out our very own ‘Nootropics City' at Focus Here and Now and create your own effective nootropic supplement stack, today! We will even help you create a customized nootropic stack for FREE if you have no idea where to start.
Nootropic brain supplements continue to gain traction and the quality continues to improve with new scientific research being conducted every day in the neuroscience communities. However, not all brain supplements are created equally, as you can clearly see from some of the products mentioned earlier.
I have tested my fair share of nootropic stacks and other brain supplements over the course of the past two years and experienced the good, bad and everything in-between. Nobody could have possibly been more skeptical than I was about the concept of nootropics and so-called smart drugs.
I now know they work.
The tricky part was weeding through the garbage to get to the good.
They may not all be created equally, but the ones that put the time, money, passion and dedication into producing high-quality products are definitely doing something right because the benefits have been significant for me. I hope they will be significant for you, too and I would love to hear back from you to share your personal experiences.
Have you tried any brain supplements? Do you have experience using nootropics or creating your own nootropic stacks? How have nootropics and/or other various brain supplements helped you with focus, attention, ADHD symptoms, memory, stress, mental acuity, and overall cognitive function? Please share your experiences below and as always, feel free to ask any questions you may have. All the best!